the price of gas

From a friend of a friend:
Date: Thu, 4 Apr 2002 — > I hear we are going to hit close to $3.00 (Calf. and New York) (possible $2.00 in Texas)a gallon by the summer ends
> Want gasoline prices to come down? We need to take some
> intelligent, united action. Phillip Hollsworth, offered this good
> idea: This makes MUCH MORE SENSE than the “don’t buy gas on a
> certain day” campaign that was going around last April or May!
> The oil companies just laughed at that because they knew we
> wouldn’t continue to “hurt” ourselves by refusing to buy gas. It
> was more of an inconvenience to us than it was a problem for
> them. BUT, whoever thought of this idea, has come up with a plan
> that can really work. Please read it and join with us!
> By now you’re probably thinking gasoline priced at about $1.50 is
> super cheap. Me too! It is currently $1.97 for regular unleaded
> in my town.
> (California)
> Now that the oil companies and the OPEC nations have conditioned
> us to think that the cost of a gallon of gas is CHEAP at $1.50-
> $1.75, we need to take aggressive action to teach them that
> BUYERS control the marketplace….not sellers. With the price of
> gasoline going up more each day, we consumers need to take
> action. The only way we are going to see the price of gas come
> down is if we hit someone in the pocketbook by not purchasing
> THEIR gas! And we can do that WITHOUT hurting ourselves. How? .
> Since we all rely on our cars, we can’t just stop buying gas. But
> we CAN have an impact on gas prices if we all act together to
> force a price war. Here’s the idea:
> For the rest of this year, DON’T purchase ANY gasoline from the
> two biggest companies (which now are one), EXXON and MOBIL. If
> they are not selling any gas, they will be inclined to reduce
> their prices. If they reduce their prices, the other companies
> will have to follow suit.
> But to have an impact, we need to reach literally millions of
> Exxon and Mobil gas buyers. It’s really simple to do!! Now, don’t
> wimp out on me at this point…keep reading and I’ll explain how
> simple it is to reach millions of people!! .
> I am sending this note to about thirty people. If each of you
> send it to at least ten more (30 x 10 = 300)… and those 300
> send it to at least ten more (300 x 10 = 3,000) … and so on, by
> the time the message reaches the sixth generation of people, we
> will have reached over THREE MILLION consumers! .
> If those three million get excited and pass this on to ten
> friends each, then 30 million people will have been contacted! If
> it goes one level further, you guessed it….. THREE HUNDRED
> Again, all you have to do is send this to 10 people. That’s all.
> (If you don’t understand how we can reach 300 million, all you
> have to do is send this to 10 people…. well, let’s face it, you
> just aren’t a mathematician. But I am… so trust me on this
> one.)
> How long would all that take? If each of us sends this email out
> to ten more people within one day of receipt, all 300 MILLION
> people could conceivably be contacted within the next 8 days!!!
> I’ll bet you didn’t think you and I had that much potential, did
> you? Acting together we can make a difference. If this makes
> sense to you, please pass this message on.

##My comments:
OK so the plan did not work that well. But the theory behind it should be followed. The independent distributors with supplies from other countries outside of OPEC have kept prices somewhat in check.

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